Varsity Spirit Unveils Beauty Line Catered To Cheer Athletes

Varsity Spirit – a cheerleading, dance team and band apparel company – will launch a beauty line inspired by and designed for the needs of spirit athletes.The company says the line, Varsity Beauty, is formulated for their performance and recovery. It is certified cruelty-free and each formula received feedback from the athletes Varsity Spirit serves.

 

“Our vision was to conceptualize a premium product line that resonates with athletes' unique needs and serves them not only during performances but in their everyday lives,” Nicole Lauchaire, executive vice president of marketing, communications and media for Varsity Spirit. “The cheer and dance spaces are so beautifully diverse, and we endeavored to ensure Varsity Beauty celebrates the individuality that sets each athlete apart and provides all athletes the chance to authentically connect with this emerging beauty brand. Varsity Beauty was developed to offer athletes high quality, top performance products, and we collaborated directly with cheer and dance athletes throughout the development process. When we say Varsity Beauty was built by athletes for athletes, we mean it, and it's a genuine representation of our commitment to authenticity.”

Varsity Beauty was created in partnership with Batallure Beauty, a beauty and fragrance development company. Items in the line are built for long-wear performance; they are sweat and transfer-resistant. The skincare, haircare, cosmetics and fragrances were developed using insights from cheer and dance athletes, resulting in formulas made with high-quality ingredients for use on and off the mat, according to the brand.

The line includes products with shades complementary to all skin tones, along with a lip oil featuring a universally adaptive pH component.

 

“Varsity Spirit plays an integral role in the lives of cheerleaders and dancers, and we're constantly looking for ways to enhance our support of these athletes so they can continue to perform at the highest levels,” said Lauchaire. “We recognized that one area we could elevate our support was with athletes' beauty routines. This comprehensive product line is complete with makeup, skincare and haircare that work as hard as these athletes do.”

 

The line, which will roll out in the spring, will include: 

Ready Set Red Liquid Lip ($19.99);

Spirit Shimmer Highlighter Duo ($27.99, includes two shades);

Stick It Hair Slick Stick ($19.99);

Turn Up the Volume Strong Hold Hairspray ($22.99, full size) / $12.99, travel size);

Electric Berry Fruity Body Mist ($22.99, full size / $12.99, travel size);

Sweet Victory Vanilla Body Mist ($22.99, full size) / $12.99, travel size);

Rewind Makeup Remover Balm ($19.99); 

Reset Cleansing Face Wash ($18.99); and 

Spirit Shine pH-tinted Lip Oil ($18.99).

 

Varsity Beauty will be available for purchase onsite at select Varsity Spirit championship events, online through the Varsity Shop, and teams will be able to purchase through their Varsity Spirit fashion sales rep or varsity all-tar fashion specialist.

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